The Mavly System · For Waterproofing Contractors

While you wait
for rain,
the franchise is taking your zip.

Mavly locks your zip to you, puts you at the top of Google before Groundworks gets there, and keeps your phone ringing year-round from Meta, LSA, and plumber referrals. Exclusive calls. No shared leads. Pay only when it rings.

Pay per call · One contractor per zip · 3 founding spots left

Apply for a strategy call See how it works
Pay per call, not per month Your zip locked to you Cancel anytime
Live Call Engine Live
Zip 77002 Locked
Google search basement leak search
Local Service Ads tap-to-call lead
Retargeting old visitor returns
Plumber referral partner sends job
Current basement call
Homeowner needs help now Water coming in after last night's rain
Live
Only contractor in this zip
OneWaterproofing
The call goes to you, not four competitors
Text-back sent in 30s If you miss the call, they still hear from you first
Message ready
Quote lands on the calendar 11:00 AM today · call and cost tracked
Booked
Search, LSA, retargeting, and referrals route to one contractor
And by the way

Your leads aren't the problem. Your pipeline is. We fix that first.

The real problem

You don't need more leads. You need to stop losing them.

Most waterproofing contractors pour money into ads while half their phone calls go straight to voicemail. Then they wonder why nothing's working. Here's what's actually happening.

01

62% of your calls die

The average home services contractor misses more than half their inbound calls. Those homeowners don't try you again. They call whoever picks up first, and the next contractor in the search results wins.

02

You take 6 hours to call back

By then they've had two other contractors quote them. First responder wins about 60% of the time. Sixth responder wins basically nothing. That stat is brutal but it's true.

03

Old leads sit in your phone

Every quote you gave 60 days ago that "didn't decide yet"? About 1 in 10 would book this week if someone followed up. Almost nobody follows up. That's $20K to $40K of dead jobs sitting in your CRM right now.

04

You can't see what's working

You're spending $1K to $3K a month on ads and you can't tell which keywords actually brought you closed jobs. So you keep paying for the broken half and don't know which half it is.

05

Reviews die unasked

Happy customers leave reviews when you ask them on day 1, not day 30. Most contractors never ask. That's why your competitor with 200 reviews keeps showing up above you in local search.

06

You hate season swings

Crews busy in May, sitting idle in November. Cash flow looks like a heart attack on a chart. Most agencies make this worse by only running ads when seasonal demand is already high.

More ads on top of a broken system just bleed money faster.
Honesty check

Who Mavly works for (and who it doesn't).

We'd rather lose a sale than sign someone we can't help. Read both columns before you apply.

This is for you if

  • You own a waterproofing, crawl space, or foundation repair business
  • You do $15K to $80K a month in revenue right now
  • You answer your phone or have someone who does
  • You can run a Google Ads card at $50 to $100 a day
  • You're sick of HomeAdvisor leads and burned by past agencies
  • You're willing to give a system 90 days before you judge it

This is not for you if

  • You want a guaranteed number of leads (nobody serious guarantees that)
  • You can't take incoming calls within an hour during business hours
  • You don't actually do waterproofing, crawl space, or foundation work
  • Your monthly revenue is under $10K and you have no marketing budget
  • You want someone to magically fix your business in 14 days
  • You think calls are "leads" you can shop around to 4 contractors
How it works

Four phases. In this order.

We diagnose first. Then we build. Then we launch. Then we grow. Most agencies skip the first two phases because they don't get paid for them. That's why most agencies lose their clients in three months.

Phase 1
Week 1

Discover

We pull every number from your last 90 days. Call logs, ad spend, GHL pipeline, GBP analytics, missed calls. One report. Real numbers. No PowerPoint slides.

  • Listen to 20-30 of your recent inbound calls
  • Audit your missed-call rate and avg response time
  • Count dead leads sitting in your CRM
  • One-page diagnosis of what's broken and where
Phase 2
Weeks 2 to 3

Build

We install the system that stops calls from dying before a single new dollar goes to Google. This pays for the next 60 days of work by itself.

  • Missed-call text back (auto-fires in 30 seconds)
  • 5-touch follow-up that runs for 72 hours
  • Dead lead reactivation (we text your old "not yet" leads)
  • Review request automation post-job
  • GHL pipeline cleanup with real stage definitions
Phase 3
Weeks 4 to 8

Launch

One channel at a time. We don't fire all the guns at once because you can't tell what's working when everything launches together. We add, measure, then add again.

  • Week 4: Google Search Ads in your top zips
  • Week 6: Local Service Ads after license verification
  • Week 8: Meta retargeting layer for warm visitors
  • Calls start hitting your phone in week 4 or 5
Phase 4
Month 3+

Grow

Your zip codes are yours while you're active. SEO compounds quietly. Past customers get re-engaged twice a year. We push for review velocity so you start outranking competitors.

  • Monthly content publishing for organic search
  • Past customers re-engaged every 6 months
  • Review velocity pushed to improve LSA ranking
  • Annual maintenance plan setup for recurring revenue
  • Optional referral partner outreach
The machine

A homeowner calls. 60 seconds later, they've been contacted.

If you don't pick up, our system texts the homeowner back from your number in 30 seconds. If they still haven't booked, the follow-up runs automatically for the next 72 hours straight.

9:41
W
Wesco Waterproofing
Active now
9:02 AM · Today
Missed call from homeowner
hey it's mike from wesco — sorry i missed you. what's going on with your basement? AUTO
hey, basement is flooding from the rain last night. pretty bad
oh man. how deep is the water? few inches or more? AUTO
like 6 inches in the corner near the heater
got it. what's your address? mike can swing by today AUTO
1247 oak street, houston 77002
perfect. booked you for 11am. mike texts 20 min before he's there AUTO
11:35 AM
on my way! eta 25 min. white truck w/ wesco logo
30s
Response time on every missed call. Auto-text fires before they've dialed the next number.
73%
Of homeowners reply within 5 minutes of the auto text-back.
72hr
Of automated follow-up before a lead goes to long-tail nurture. Nothing gets forgotten.
24/7
AI handles after-hours conversations and books quotes while you sleep.
The real outcome

One name owns your zip. Make it yours.

Right now, one waterproofer is the name every homeowner in your zip already knows. These three signals take that spot. Move slow, and you keep losing to whoever has it.

basement waterproofing near me
★ GOOGLE GUARANTEED
W
Wesco Waterproofing
★★★★★ 4.9 (247)
15+ years · Open now
B
Basement Pros
★★★★☆ 4.2 (18)
A
Atlas Foundation
★★★★☆ 4.1 (32)

Top of Google. Every search.

LSA + Search ads put you above competitors on every "basement waterproofing near me" query in your zip. Google Guaranteed badge included.

W
Wesco Waterproofing
4.9 ★★★★★ 247 reviews
Sarah M.
2 days ago
★★★★★
Mike came out same-day for a flooded basement. Quote was honest, work was clean...
Tom R.
5 days ago
★★★★★
Got 3 quotes. Wesco was the only one who actually explained what was happening...
Jenny L.
1 week ago
★★★★★
Crawl space encap done in 2 days. Already feels less humid upstairs...

Reviews stack week over week.

Auto-fires after every job. Most contractors have 30 reviews. Mavly clients hit 200+ inside a year. More reviews means higher LSA rank means more calls.

Plumber
Hudson Plumbing
→
Foundation Inspector
Lone Star Inspect
→
Real Estate Agent
Reyna Properties
→
HVAC Pro
Cool Air Texas
→
All referrals → one phone YOUR BUSINESS

Plumbers send you their clients.

We auto-recruit plumbers, foundation inspectors, real estate agents, and HVAC pros in your zip. They send waterproofing referrals to one contractor. You.

The transparency layer

Every dollar. Live.

Monthly PDFs are how you lose track. Real-time is how you stay accountable. Open it at 3am and see what happened at 2am. Open it before our strategy call and you'll already know what we're going to say.

insight.mavlydigital.com / wesco-waterproofing
Today · live
Insight Dashboard
Updating · 60s
Ad spend
$412
+$28 last 10m
Calls in
11
4 booked
Speed-to-lead
38s
avg today
Revenue tracked
$28,400
this week
Channel breakdown · today
Source
Spend
Calls
Cost / call
Google Search
$208
6
$34.66
Local Service Ads
$142
3
$47.33
Meta retargeting
$62
2
$31.00
Reactivation
$0
3
FREE

You own this dashboard. It lives on your Google account, your Twilio data, your CRM. We just build the view. If we ever part ways, the dashboard stays with you — every call, every cost, every closed dollar tracked.

How we're different

Mavly vs. your other options.

Side by side, no spin. You should know exactly what you'd be passing up before you decide.

Mavly HomeAdvisor / Angi Typical agency Hire a marketer
What you pay $50 to $100 per qualified call $30 to $100 per form fill $2K to $5K retainer monthly $4K to $7K salary + benefits
Lead quality Real phone calls, your zip only Form fills sold to 4 contractors Depends on the agency Depends on the hire
Time to first lead 5 to 7 days Same day 30 to 60 days 30+ days to hire
Commitment 90 days, then month to month Pay as you go 6 to 12 month contracts Permanent salary
Setup work We do it None needed They do it slowly They do it eventually
Who owns the data You do They do They do You do
Risk to you You only pay when they call Pay for unqualified leads Full retainer regardless of results Full salary regardless of results
What you pay

Pay when your phone rings. Not when it doesn't.

No retainer. No monthly subscription. No long contract. A one-time Ignition fee covers the system install. After that, you pay only for qualified phone calls that actually come in.

3 of 3 founding spots left
Foundation
Your first move into per-call pricing. Limited to 3 contractors.
Ignition (one-time)
$497
+
Per qualified call
$50
Example month at 25 calls
$1,250 calls + $1,500 ad spend = $2,750
Expected revenue ~$28,000
Claim a founding spot
What's included
  • Phase 1 audit + Phase 2 system install
  • Google Search + LSA setup in your zip
  • Missed-call text back + 5-touch follow-up
  • Dead lead reactivation
  • Live performance dashboard
  • 1 exclusive zip code locked to you
  • Weekly written report
  • 90 days, then cancel by text
Growth
Standard pricing once the founding spots are gone. Same system, more coverage.
Ignition (one-time)
$1,497
+
Per qualified call
$75
Example month at 35 calls
$2,625 calls + $2,500 ad spend = $5,125
Expected revenue ~$36,000
Apply for Growth
What's included
  • Everything in Foundation
  • Up to 3 exclusive zip codes
  • Meta retargeting layer (week 6)
  • AI after-hours chat handler
  • Quote follow-up automation (4 touches)
  • Review request engine
  • Bi-weekly strategy call
  • Pause anytime, no restart fee
Territory
For multi-truck operators ready to own the whole region instead of one zip.
Ignition (one-time)
$2,997
+
Per qualified call
$100
Example month at 60 calls
$6,000 calls + $4,500 ad spend = $10,500
Expected revenue ~$63,000
Apply for Territory
What's included
  • Everything in Growth
  • Full county or metro coverage
  • Monthly SEO content publishing
  • Referral partner outreach automation
  • Custom landing pages
  • Weekly strategy + monthly QBR
  • Annual maintenance plan automation
  • First dibs on new service lines

Why per-call instead of a retainer?

A retainer pays us whether your phone rings or not. Per-call pricing means we don't eat until you do. Our incentive is your phone ringing — every day, every season. Same alignment a good contractor has with their crew: paid when the job's done, not for showing up.

Apply

A "qualified call" is any inbound homeowner call lasting 2 minutes or longer. Wrong numbers, voicemails, robocalls, and calls under 2 minutes are never billed. Google Ads spend is paid directly to Google with your card. We don't touch your ad budget. No markup. No surprises.

Anti-pitch

What Mavly does not do.

Every agency oversells what they're capable of. Here's the honest list of what we won't promise, won't sell you, and won't pretend we're good at.

We don't guarantee a number

No agency doing this work seriously guarantees X calls per week. Anyone who does is lying. We guarantee the system, not the outcome.

We don't charge a retainer

Retainers reward agencies for showing up, not for delivering. Our incentive is your phone ringing. If it doesn't ring, we don't get paid.

We don't touch your ad spend

Google bills you directly with your card. You see every dollar. No markup, no hidden margin, no "managed ad spend" games.

We don't do roofers or kitchen remodelers

We only work with waterproofing, crawl space, and foundation contractors. Deep niche focus beats wide niche generalism every time.

We don't sell shared leads

This isn't HomeAdvisor. Calls go to one contractor per zip. Yours. The competition isn't bidding on the same homeowner.

We don't lock you into anything you can't own

Your Google Ads account, your GBP, your CRM, your domain. All in your name. If we break up, you keep everything we built.

The math

What this looks like in cash.

Drag the sliders. Numbers update live. Based on industry benchmarks for waterproofing, not optimistic agency math.

What you can expect monthly

Quotes scheduled18
Jobs closed5
Revenue$28,000
Your cost (Mavly + ad spend)$3,125
Net profit (at 50% margin)$10,875

Assumes 70% quote-show rate, $75 cost per Google call (industry avg for waterproofing), 50% gross margin on closed jobs. Real results vary by zip and crew. The math is meant to be conservative, not optimistic.

Industry numbers we built around

Real stats. No invented case studies.

Mavly is new. We're not going to fake testimonials or show case studies that don't exist yet. Here's what the research actually says about the system we install.

62%
of contractor calls go unanswered without automation
46%
close rate when calls are answered live within 60 seconds
73%
of homeowners reply within 5 min of an auto text-back
$5,237
average waterproofing job ticket (2026 industry data)
20-40%
of dead leads recovered when followed up properly
60s
our target response time, every call, day or night
What happens after you apply

The process. No surprises.

No funnel tricks, no high-pressure pitch deck. Here's exactly what happens from the moment you fill out the form.

1

You apply

Fill out the 3-minute form. Eight questions about your business so we know who we're talking to.

Takes 3 minutes
2

We pre-qualify by email

If your numbers don't match what we work with, we'll tell you the same day with a referral somewhere better. No "I'll get back to you" ghosting.

Same day
3

15-minute discovery call

Real conversation. We ask about your current numbers, what's broken, what you've tried. You ask whatever you want about Mavly. If it's not a fit either way, we end early.

Within 48 hours
4

60-minute strategy call

If discovery felt right, we go deep. We map your next 90 days live. Identify your specific leaks. Show you the math. You see the dashboard preview, the automation flow, the exact ad keywords for your zip.

Within 5 days
5

You decide

If you want in, we send the 1-page agreement and an invoice for Ignition. You sign and pay. If you don't, you walk away with a real audit and the plan we just mapped. Keep it. Use it. No hard feelings.

Up to you
6

Launch within 48 hours

Day 1 we set up your Google Ads account in your name. Day 2-3 we build the campaign. Day 4-5 we install the automation. Day 6 we soft-launch ads at $25/day. Day 7 we go to full budget. First calls hit your phone in week 1 or 2.

Week 1 launch
Who's behind this

One operator. Built on calls, not slides.

David Omondi

I'm David. I started Mavly because I watched too many contractors get sold $3,500/month agency packages they couldn't afford or escape from. The lock-in was the product. The results were secondary.

I think waterproofing contractors deserve agency-grade systems without agency-grade prices or contracts. Same speed-to-lead automation, same Google Ads expertise, same dashboards. But you only pay when your phone actually rings.

If we're not making your phone ring, you walk. No exit fee. No hostage situation. That's the whole pitch. If you want to see how it works in your business, apply for a call.

David Omondi, Mavly Digital

Full transparency

What we use. What it costs you.

Every tool in the stack, every cost passed through, every margin we don't take. If we don't make money on it, we'll tell you.

Google Ads
Your card, paid to Google directly
Search + Call-only ads. You control the budget, you see every dollar in your own account.
Google Local Service Ads
Pay per lead, paid to Google directly
Top placement with the Google Guaranteed badge. Requires your license + insurance.
Twilio call tracking
~$1.15/mo per number + usage
The tracking number that records calls and powers the missed-call text back.
GoHighLevel CRM
Already in your stack or we set you up
Houses the pipeline, automations, and SMS sequences. No extra cost if you already have it.
Looker Studio dashboard
Free
Real-time dashboard showing calls, spend, top keywords, conversions. Always on, always updated.
OpenAI (after-hours AI)
~$5-15/mo per active client
Handles after-hours SMS and books quotes while you sleep. Tiny cost.

Total tooling cost on top of Mavly's per-call fee: about $10 to $30 per month. That's it. No markups, no hidden margins, no resold "managed services."

Hard questions

The honest answers to what you're actually thinking.

I've been burned by agencies before. Why are you different?

Fair question. Most agencies sell you Facebook ads, take a retainer, and disappear after the first invoice. Mavly doesn't take a retainer. We charge per qualified call. If your phone isn't ringing, we're not making money. That alignment fixes about 80% of the agency horror stories.

What's a "qualified call" exactly?

Any inbound phone call from a homeowner that lasts 2 minutes or more. The 2-minute rule means we only bill when it's a real conversation, not a butt-dial or a robocall. If a call ends in 30 seconds, you don't pay. If a wrong number gets through, you don't pay. We can dispute borderline cases together.

What does "Ignition" actually cover?

It's the one-time fee that pays for us to install the entire system: Google Ads account setup, campaign build, automation workflows in GHL, dashboard configuration, GBP optimization, tracking integration. About 30-40 hours of build work compressed into your first week. After Ignition, you only ever pay per qualified call.

Does this actually work for waterproofing? It's so seasonal.

Yes. Spring and storm season is where the heavy money is and we push hard there. Fall and winter we shift to crawl space encapsulation, foundation crack repair before freeze, and reactivating your old leads. Most contractors do $80K in May and $12K in November. We help smooth that to something closer to $40K every month.

What if I'm a small shop just getting started?

If you're under $10K/month, we'll probably tell you to come back in 6 months. The Google Ads spend alone needs $1,500/month to work, and it's hard to justify that if you're not already covering rent and trucks. We'd rather lose your sale than sign you up and watch you struggle.

I get all my work from referrals. Do I need this?

Referrals are the best leads any contractor gets. But they're unpredictable and you can't control the timing. Mavly fills the gaps between referrals so your crews aren't sitting idle 3 days a week. The review and reactivation system also feeds more referrals back to you over time. Nobody's saying replace what works. We add what's missing.

What's the catch with the $497 founding price?

No catch. The first 3 contractors who sign get the lower Ignition fee in exchange for case study rights, meaning we can use your real numbers in our marketing once you start seeing results. After the first 3 spots fill, Ignition goes to $1,497. That's it. No bait and switch.

Do you guarantee a number of jobs or calls?

No. The honest answer is no agency doing this work seriously guarantees a number. What we guarantee is the system: the 30-second text back, the 5-touch follow-up, the dashboard showing every call, and 90 days then cancel anytime by text. If it stops working, you leave. That's a stronger commitment than any "ROI guarantee" you'll see elsewhere.

Who pays for the Google ads?

You do, directly to Google with your own card. We never touch your ad budget. You see every dollar in your own Google Ads account, which is in your name. We just run the campaign for you. That's the only way you know we're not marking up your ad spend.

What happens if I cancel?

After the 90-day commitment, you can cancel any time by text. Within 24 hours we pause the ads, remove our access to your Google Ads account, and stop billing. You keep your Google Ads account, your GBP, your phone numbers, your reviews, your CRM. Nothing gets locked or held hostage.

Ready to make your phone ring?

60-minute strategy call. We'll look at your business, find what's broken, and map out the next 90 days. No sales deck. No high-pressure close. If we're a fit, we talk numbers. If not, you walk away with the audit and the plan, free.

Apply for a strategy call